AUTHENTIC HOSTS MEET A WIDE TARGET GROUP
The V-GUIDES are unique. They look like models or influencers. Indeed, they are social media personalities and are used to using the many popular Internet platforms. But they are also deep, socially committed, interested in all topics of the ONE WORLD DISCOVERY, courageous, well-educated, and authentic.
Due to their individuality, their different passions and strengths, as well as their special personalities, each V-GUIDE addresses its own generation-independent target group, from science to entertainment, adventure, culture, food, sports, lifestyle, e-sports, and much more. While the younger ones think “That could be my big sister,” the main target group (18-40) wishes “That should be my girlfriend,” while the older generation can imagine having one of the V-GUIDES as a daughter or granddaughter. Therefore, the V-GUIDES and the OWD cannot be pigeonholed. They dissolve conventional categories regarding the origin, age, or gender of the target group.