Final day. Look at the map, and it looks small—but don’t be fooled. We ended the week with over 60 km on our step counters—no jogs, just business-walk marathons.
Of course, we couldn’t film everything. Many incredible conversations happened off-camera, and those moments pushed us to dig deeper. At a trade show like this, business is the heartbeat. Brands spend big to wow the industry and visitors alike. The largest hall? Samsung, naturally, showcases an insane range of products.
We were especially mesmerized by their 3D box, where a model presented part of Samsung’s mobile range in stunning, realistic 3D. Eye-catching doesn’t even begin to cover it.
Even more inspiring were the people we met—tech experts and creatives alike—reminding us of Patti Smith’s song: People Have the Power. And it’s true. Everyone has the power to shape the world in their own way. Tech gives us the tools to make life easier, more entertaining, and more beautiful; we get to use our freed-up time and energy to make a positive impact for those who come after us.
Over the next weeks, we’ll channel that energy to bring you the coolest tools and gadgets we discovered at IFA. And yes—Christmas is creeping closer, so we’re connecting our finds to a very special holiday countdown. Stay tuned…the countdown has officially begun.
Text: Marco Kokkot
