Founded in 1931 in New York, Clairol has been captivating the U.S. market with high-quality at-home hair color for decades. Renowned globally for its top-notch and advanced formulations, Clairol is synonymous with exceptional hair color. Over the years, the brand has continually impressed with innovations in the retail sector, and now it’s bringing that expertise to Germany with the launch of Clairol Professional Color Studio for home use. This innovative 3-step system delivers professional-quality results, perfect gray coverage, and long-lasting color with up to 6x less breakage*—thanks to its cutting-edge Metal-Purifier Technology.
SALON-QUALITY HAIR COLOR AT HOME IN JUST 3 EASY STEPS!
Introducing COLOR STUDIO by CLAIROL PROFESSIONAL—an innovative hair color routine for visibly healthier color-treated hair.
Want to dye your hair at home like a pro without the fear of damage or bad color results? Clairol Professional has the perfect solution: Color Studio!
This cutting-edge color system allows for ultra-precise, permanent results in just three steps while protecting your hair from breakage up to 6x more.
THE CLAIROL COLOR STUDIO TECHNOLOGY
With a routine that includes a primer, color, and Color-Protect care line, you’ll achieve visibly healthier color and 100% gray coverage for up to 10 weeks, thanks to perfectly coordinated products and professional Metal-Purifier Technology. Your hair will be evenly colored from root to tip, looking totally natural and feeling vibrant and healthy. Plus, with reusable professional tools and two Color Refresh Masks for in-between touch-ups, Clairol Professional Color Studio is the complete solution for stunning color at home.
One of the biggest challenges to healthy, vibrant hair color is the metal ions present in our water. Tiny metal particles build up on the hair wash after wash, leading to breakage, dullness, and color changes, especially during the coloring process, explains Andrea Jungmann, R&D Expert at Clairol Professional.
Thanks to the integrated Metal-Purifier Technology in our new Color Studio products, metals are neutralized in each of the three steps, unwanted chemical reactions are prevented, and hair is colored more gently—resulting in rich tones, healthy-looking hair, and ultra-precise color that lasts up to 10 weeks.
What sets Color Studio apart from traditional at-home hair color is its combination of professional color and high-quality care products designed for pre- and post-treatment at home. And here’s how simple it is:
STEP 1: ULTIMATE COLOR PREP FOR EVERY HAIR TYPE—THE PRE-COLOR SERUM
Every beauty routine starts with proper prep! The Color Studio Pre-Color Serum optimally prepares your hair for coloring. Its lightweight gel texture wraps around each strand like a protective shield, neutralizing harmful metals while promoting color uptake and preventing breakage or unwanted tones for long-lasting, even results.
How to Use: Before coloring, apply a generous amount to dry hair from lengths to ends, avoiding the roots. Comb through and start coloring immediately—no rinsing required! One Pre-Color Serum is enough for 2-3 applications, depending on hair length.
STEP 2: PROFESSIONAL CREME COLOR FOR RICH RESULTS
The heart of the Color Studio routine is the permanent Color Cream, which, thanks to its Metal-Purifier Technology, delivers salon-quality results with vibrant colors and 100% gray coverage. Choose from 15 stunning shades—from radiant ultra-light ash blonde to deep dark brown and lively copper blonde—for real wow results and visibly healthier color-treated hair lasting up to 10 weeks.
How to Use: Apply the color mixture directly onto the hair starting at the roots, section by section. After 25–30 minutes, rinse thoroughly with cool water until it runs clear. Immediately after rinsing, distribute the care balm onto damp hair, let it sit for two minutes, and rinse well.
STEP 3: REVITALIZING SPECIAL CARE FOR EXTRA COLOR PROTECTION AND HEALTHY FEEL
To finish the color routine, the shampoo and conditioner from the Color Studio Color Protect care line provide intense moisture and ensure longer color longevity with their low pH. Specialized care ingredients give your hair softness and healthy shine, and their gentle formulation makes them suitable for daily use.
NEED A COLOR BOOST? TRY THE COLOR STUDIO REFRESH MASKS!
If you’re craving an extra color boost and fresh shine between colorings, grab the new Color Studio Refresh Masks. These rich masks can be applied to damp hair after washing 1-3 times a week, evenly distributed, and rinsed after 3-10 minutes, depending on the desired color intensity. Their formula deeply hydrates refreshes color, and tones down unwanted shades. The pigmented masks are available in two shades: Purple for blondes and Chocolate for rich browns.
Images: Clairol
