CLARINS launched the ninth generation of their iconic Double Serum, kicking off a new era in skincare: Epi-Aging. For the campaign, which debuted that night, the French family-owned brand chose Caro Daur and her mom, Monika, as the faces.
For the campaign, which debuted that night, the French family-owned brand chose Caro Daur and her mom, Monika, as the faces. The perfect duo for the Double Serum!
Among the VIPs in attendance were Annika and Frederick Lau, Isabel Edvardsson, Nina and Julia Meise, Mandy Capristo, Ann-Kathrin Götze, Farina Opoku, Karo Kauer, Alexandra Lapp, Michi Brandl, Natalie Oettgen, Laura Noltemeyer, Carolin Niemczyk, Jana Riva, Louis Darcis, and Jennifer Czeczor.
THE CLARINS HERITAGE
Founded by Jacques Courtin-Clarins in 1954, CLARINS blends entrepreneurial spirit, agility, and curiosity, committed to promoting responsible beauty for sustainable practices. Driven by a continuous quest for innovation, CLARINS explores hundreds of new plant extracts in their labs in France each year, sourced from their ethnobotanists and globe-trotting adventurers. This nature-inspired approach sparks the development of innovative products.
CLARINS isn’t just a family-run business; it’s a brand that’s been part of families for generations—grandmothers, mothers, and daughters. Most women probably remember the name from their mom’s bathroom cabinet. Just like Caro Daur, who’s been hooked on the Double Serum for two years!
CARO DAUR AND HER MOTHER
“We’re so alike, we’re basically twins,” Caro Daur said in the reel.
The campaign featuring Caro and Monika Daur is live now, with exclusive videos and images rolling out on Instagram and TikTok. Their collaboration goes further—Caro will regularly share her love for the CLARINS Double Serum on her own social media channels!
At the launch event, CLARINS turned back time. The evening marked the climax of a full day of events centered around the theme of epigenetics. This science explores how external influences shape our cells.
THE CLARIS LAUNCH EVENT
During the event, attendees dove into the story of CLARINS and the Double Serum, engaging in workshops that explored epigenetics. Well-known hosts like Nina Witt, Isabel Edvardsson, and Elisa Klingenberg covered topics like nutrition, fitness, and human relationships. To help slow the effects of time beyond just skincare, CLARINS recommends the 5 pillars of epigenetics: an antioxidant-rich diet, regular exercise, stress management, positive social interactions, and a positive mindset.
THE GUESTS OF THE CLARINS LAUNCH EVENT
During the event, attendees dove into the story of CLARINS and the Double Serum, engaging in workshops that explored epigenetics. Well-known hosts like Nina Witt, Isabel Edvardsson, and Elisa Klingenberg covered topics like nutrition, fitness, and human relationships.
To help slow the effects of time beyond just skincare, CLARINS recommends the 5 pillars of epigenetics: an antioxidant-rich diet, regular exercise, stress management, positive social interactions, and a positive mindset.
EPI-AGING
THE NINTH GENERATION OF THE DOUBLE SERUM BY CLARINS
CLARINS has done some serious research into epigenetics for their new serum. What they’ve created can defy the rules of time and transform the future of your skin.
Thanks to Epi-Aging Defense technology packed with powerful active ingredients and plant extracts, it can neutralize 100% of the skin’s epigenetic changes.
The new Double Serum features a standout ingredient: sugar cane, known in nature for its incredible resilience, which boosts the skin’s defenses*. In total, 22 powerful plant extracts stimulate five vital skin functions: regeneration, oxygen supply, protection, hydration, and nourishment.
The tried-and-true turmeric extract in the Double Serum enhances communication between skin cells. Based on an in-vitro test on cultured fibroblasts exposed to UV rays and environmental stressors. This holistic anti-aging concentrate visibly reduces wrinkles and pores, while improving skin firmness, radiance, and vitality.
To ensure the perfect dose of serum, the bottle has been redesigned with a new dual-pump system that dispenses just the right amount. The hydrolipid composition of the serum matches the skin’s hydrolipid film, allowing for perfect absorption. Its lightweight, non-greasy texture features the beloved signature scent from previous generations, crafted by a Japanese master perfumer—fruity, floral, and fresh. The Double Serum is suitable for all ages, skin types, and tones.
Text: Marco Kokkot, Images: Clarins
