In some countries, they say: May brings a fresh start. But in Italy, things are a little different. Here, people like to hold on to what works. That’s why this season, Italian fashion brand Intimissimi once again wraps Heidi Klum and her daughter Leni in irresistible lingerie. Together, they unveil a radiant new summer campaign blending Italian craftsmanship with effortless elegance.
Bringing their unmistakable charm and warmth to the spotlight, Heidi and Leni perfectly embody the spirit of Intimissimi: timeless sophistication, feminine confidence, and exceptional comfort.
Their connection, as mother and daughter and as modern women with their unique styles, makes them the ideal duo to showcase the brand’s latest designs.
This season highlights sleek, minimalist basics made from luxurious silk and innovative microfiber. These premium fabrics reflect Intimissimi’s core philosophy: merging traditional Italian artistry with cutting-edge textile technology. Like a second skin, the pieces offer unparalleled comfort, making them essential wardrobe staples for women of all ages, styles, and body types.
The Klums & Intimissimi blend Classic Elegance and Modern Comfort
In her solo shots, Heidi wears the elegant Bellissima push-up bra crafted from smooth silk, paired with a matching Brazilian slip. With lightly padded cups and signature braided double straps, the set offers a natural shape and gentle support — a nod to both classic beauty and modern design.
In the joint portraits with Leni, Heidi is seen wearing the Sofia balconette bra — also in silk — designed with a reinforced underband for optimal support and braided detailing that adds a feminine touch.
LENI KLUM BRINGS FRESH AIR
Leni, representing a new generation of confident women, showcases the seamless Eri bustier bra in soft microfiber along with the matching briefs.
Everyday essentials that make their debut in this season’s Intimissimi collection. In addition to mother-daughter shots, she stuns in the Francesca balconette bra, crafted from ultralight microfiber with breathable padding for all-day comfort, matched with a seamless Brazilian slip. More than just a fashion statement, this campaign celebrates the unique blend of style, strength, and intimacy shared between two women at different stages of life — and the universal beauty of feeling comfortable in your own skin.
The new Intimissimi campaign featuring Heidi and Leni Klum launches on April 28, 2025, as part of a nationwide digital rollout across Germany.
Images: Intimissimi. All Rights Reserved.
Text: Marco Kokkot
