Pepe Jeans London dives into summer with a swimwear collection made for poolside lounging, spontaneous escapes, and the golden glow of endless days.
PEPE JEANS BEACHWEAR
There’s something in the air. That unmistakable shift when the days stretch longer, the drinks get colder, and the urge to book a one-way ticket to anywhere warm becomes irresistible.
Pepe Jeans London has bottled that feeling and turned it into a high-style swimwear story that’s part vacation fantasy, part city escape—and 100% ready for a summer that doesn’t ask for permission.
Summer, Wherever You Are
You don’t need a passport to feel the vibe. Whether you’re sipping iced espresso on a tiled rooftop in Barcelona, dodging waves in Tulum, or just kicking back at your local pool with the right playlist, the Pepe Jeans Swimwear Collection 2025 brings sun-drenched energy wherever the season finds you.
Shot under blazing skies, the campaign drips with retro resort cool—like a Wes Anderson daydream reimagined for Gen Z. Think The Talented Mr. Ripley meets an East London rooftop party.
PEPE FOR HER: THE MODERN FEMININE BEACH MUSE
Gone are the days when swimwear was just for swimming. In 2025, it’s an outfit, a mindset, a statement. Pepe’s women’s collection is all about feminine ease with a twist. From subtly sexy one-pieces to flirty bikinis, the silhouettes speak fluent cool—with just the right dose of romance.
Color palette? Picture a gelato stand in Capri: apricot, rosé, strawberry red, creamy neutrals, and sun-bleached white. Add floral prints and soft palm motifs, and it’s basically a summer holiday in fabric form.
And just when you think the look stops at the sand, the Beach Capsule slides in. Think: open-knit crochet skirts with intricate embroidery that look handmade in a hidden Greek island boutique, soft cotton overshirts that double as sunset cover-ups, and shorts light enough to catch every breeze. Finish with a vintage-inspired straw tote big enough for your towel, lip gloss, and paperback romance novel.
Fun Fact: Crochet is making a massive comeback—not just on runways, but in sustainable fashion circles too. Why? It’s handmade, timeless, and lets you show skin without showing everything.
FOR HIM: Bold Prints, Laid-Back Vibes
Let’s be honest: most men’s swimwear tends to play it safe. But not here. Pepe’s menswear lineup rewrites the summer code with bold prints, classic shapes, and a devil-may-care attitude that feels pulled straight out of a sun-bleached 90s surf zine.
Choose your mood: tropical florals for the extrovert, nautical stripes for the minimalist, or Pepe’s signature PJL monogram for those who like their style with a side of street cred. The swim shorts are cut to flatter, easy to move in, and made for everything from beach volleyball to boardwalk strolls. Color stories? Dusty pinks, terracotta reds, seafoam greens, and every possible shade of ocean—from turquoise to navy. Pair them with crisp cotton button-downs, relaxed tees, caps, and trusty flip-flops, and you’ve got yourself the ultimate “I just got back from Ibiza” energy—even if you’re still in the city.
BEYOND THE PEPE COLLECTION: A LONDON LEGACY IN THE SUN
What makes this drop extra special is its DNA. Pepe Jeans London, born in 1973 on the iconic Portobello Road, has always danced between the worlds of denim, music, and pop culture. Now, five decades in, it’s still remixing that legacy into new forms—like this sun-soaked swimwear edit that feels both nostalgic and right-now.
Cultural Side Note: Portobello Road, once the stomping ground of The Clash, Notting Hill rebels, and vintage market lovers, is still a hub of eclectic style—just like this collection. That blend of British roots and Mediterranean fantasy is what gives Pepe’s summer story its cool edge.
THE FINAL WORD: PACK LIGHT, DRESS RIGHT
This summer, don’t just wear swimwear—live in it. Whether you’re actually beach-bound or just chasing the feeling, the Pepe Jeans High Summer Swimwear Collection lets you dress like the main character in your own sunshine-filled story. No filter required.
Images: Pepe Jeans London. All Rights Reserved.
Text: Marco Kokkot
