Few people can light up a room with such effortless charm and presence. Radiating both grace and strength, she embodies the perfect blend of art, fashion, and performance. A true icon in every sense—Lili Paul Roncalli.
From her awe-inspiring performances as a star artist to her magnetic modeling work, Lili exudes a rare blend of authenticity and elegance that has made her a beloved figure both on and off the stage. It’s this same energy that makes her the perfect face for LASCANA’s latest campaign—an ode to the freedom and joy that spring and summer bring.
When the first rays of spring touch the earth, you know it’s time to start thinking about those moments that make us feel alive—those “Lieben Wir” moments. And no one does it better than LASCANA, who’s bringing the carefree spirit of the season to life with their latest campaign, brimming with emotion, fun, and everything we love about summer.
SUMMER VIBES: LILI PAUL RONCALLI & LASCANA
At the heart of this campaign is none other than the radiant Lili Paul-Roncalli, a star artist and model whose presence feels as warm as the Miami sun. If anyone knows how to capture the essence of sunshine and easy elegance, it’s Lili.
She’s not just the face of LASCANA’s campaign; she’s the embodiment of the effortless style and carefree attitude the brand champions. Alongside influencer Kisu, who brings her own vibe of authenticity and diversity, Lili helps bring this campaign to life, offering a vision of joy and the freedom that only summer can bring.
The campaign launched with bold slogans that immediately transport you to your dream vacation: Finally Barefoot. We Love. or Bikini On. Thoughts Off. We Love. You can feel the sand between your toes and the warm breeze on your skin. And it doesn’t stop there—LASCANA captured the magic of these moments with stunning shots taken in Miami, giving us all a taste of the international flair that perfectly complements the brand’s relaxed, yet polished style.
But what really has us swooning? Lili Paul-Roncalli’s hand-picked summer essentials from the latest collection. Trust us, these pieces aren’t just fashion statements—they’re invitations to live your best life under the sun.
Among her favorites is a one-shoulder swimsuit from LASCANA’s exclusive nine-piece capsule collection. With mesh details, breezy beach pants, and a chic black tunic, this selection captures the elegance of a beachside escape, without losing any of the comfort we crave when we’re out enjoying the sun.
It’s all about a look that feels luxurious yet laid-back, perfect for those effortless, sunny moments.
LILI’S FAVORITE BEACHWEAR
Lili isn’t just talking about the clothes; she’s channeling a lifestyle. “I feel my best after a day in the sun,” she says. “When my skin is lightly tanned, my hair has those salty waves, and I’m enjoying a summer evening in a light dress—that’s my ultimate comfort zone.” You can almost picture it—Lili, radiant in her LASCANA beachwear, strolling barefoot on the sand, laughing with friends, and soaking up every moment of the carefree summer vibes.
And this is the spirit of LASCANA’s campaign: to embrace the warm, sunny days ahead and wear our happiness on our sleeves (and swimsuits). From swimwear in bold, playful prints to effortlessly chic office looks, and elegant lingerie that feels as luxurious as it looks, every piece in the collection is designed to make you feel confident, stylish, and ready to take on the world.
So, whether you’re slipping into your bikini for a day of sun or grabbing your favorite dress for a sunset, LASCANA is here to ensure that every moment is a “Lieben Wir” moment. And as Lili Paul-Roncalli herself says, it’s all about embracing that feeling of pure joy: For me, it’s the best feeling to be in the sun, to feel free, and to just be in the moment. Here’s to a season of sunshine, style, and memories we’ll never forget.
Images: Lascana. All Rights Reserved.
Text: Marco Kokkot
