Halsey’s highly anticipated fifth studio album, The Great Impersonator, opens with a striking declaration: I really thought this album might be the last one I ever made. This powerful statement sets the tone for what she describes as a confessional concept album, exploring themes of time and fate while pondering what kind of artist she would be if she existed in different decades.
To engage her fans further in this concept, Halsey orchestrated a unique album reveal by distributing clues for hidden time capsule boxes around the globe. The first album cover was discovered in London, followed by four additional decade-themed covers found in New York, Toronto, Los Angeles, and Sydney.
The Grammy-nominated artist boasts an impressive record, with over 50 billion global streams and more than 75 million RIAA-certified singles. All four of her previous albums are RIAA-certified. Halsey is one of the few female artists to have achieved over a billion streams on four different tracks on Spotify, in addition to holding two RIAA-Certified Diamond Records.
HALSEY KNOWS: LONELY IS THE MUSE
Most recently, Halsey released the new track Lonely is the Muse, showcasing her genre-defying artistry, a hallmark of her collaborations with Trent Reznor and Atticus Ross, as well as Bring Me The Horizon. She introduced the track during her headline performances at the Sziget Festival in Budapest and the Flow Festival in Helsinki.
Just last night, Halsey performed it at a secret show at Koko in London, marking her first appearance there since 2015, when she was supporting her debut album, Badlands. Lonely is the Muse is the third single from The Great Impersonator, following the earlier releases Lucky and The End. Notably, with Lucky, Halsey became one of the few artists to remain on the Billboard Hot 100 for ten consecutive years.
The Great Impersonator was released on October 25, promising a profound journey through Halsey’s artistic evolution.
Text: Marco Kokkot, Images: Sony Music
