Jessica Smyth, known as Biig Piig, is back with her new single 4AM, heralding the arrival of her highly anticipated debut album, 11:11.
BIIG PIIG AT 4AM
The 26-year-old singer-songwriter first made waves with her debut mixtape Bubblegum, which garnered praise from international critics and attracted a slew of high-profile fans, including Billie Eilish and Lil Nas X. Biig Piig’s unique sound blends dreamy lyrics and eclectic beats, often incorporating her experiences from spending part of her youth in Spain, where she sometimes sings and raps in Spanish, creating an unpredictable listening experience that feels like a musical surprise bag.
4AM not only showcases her evolution as an artist but also introduces a new chapter in her career. The track explores themes of heartbreak and breaking free from negative cycles, set against a backdrop of euphoric club beats. The accompanying visualizer and the first installment of a series of short films, all crafted by Biig Piig, expand on the narrative of the new album, inviting fans to dive deeper into her artistic journey.
Biig Piig’s lyrical exploration reflects on her past while also marking a significant moment of growth. With poignant lines like, “I know you don’t want to be alone / ’cause no one does,” she connects with listeners through shared experiences. Her adventurous spirit, both musically and geographically, has solidified her status as a future icon for Gen Z, characterized by her willingness to take risks while remaining true to herself.
With a track record of collaborative work and successful performances alongside artists like Glass Animals and Jungle, Biig Piig continues to carve out her niche in youth culture. Her new music, starting with 4AM, embraces the beauty of change and a love for the stories found in new places and among strangers.
This sense of belonging to the moment resonates throughout her work, reminding fans that she is exactly where she’s meant to be.
Text: Marco Kokot, Images: Sony Music
