Italian fashion brands are known for their sophisticated styles. Renowned for its stylish and high-quality hosiery, swimwear, and leggings is the brand Calzedonia. The brand’s philosophy revolves around empowering individuals to express their style through high-quality and fashionable clothing.
Hence, it’s no wonder that Calzedonia has chosen three unique, and gorgeous women for their new summer beachwear campaign; model and TV host Rebecca Mir as well as the GNTM-Candidates Xenia and Kadidja.
CALZEDONIA X REBECCA MIR, XENIA AND KADIDJA
Brand ambassador Rebecca Mir is already a pro in the business. She took second place in the 6th season of Germany’s Next Top Model in 2011. Hence, she probably stood by her younger successors, Xenia and Kadidja, with advice and action, at the shoots and the campaign frame events.
One of those events was the celebration party at the Calzedonia store in Cologne. Of course, when such gorgeous ladies appear, the launch event turned into a glamorous affair quickly.
Rebecca, Xenia, and Kadidja were joined by fellow GNTM contestants Lea, Jana, and Lydwine, who also attended the event to support their colleagues and celebrate the new collection.
The presence of these popular models has generated significant buzz, highlighting Calzedonia’s commitment to fashionable beachwear. The new collection features an array of stylish swimsuits and beachwear items. With these designs, Calzedonia makes a statement and elevates the summer wardrobe.
CALZEDONIA’S GNTM CAMPAIGN
Of course, as a part of the GNTM campaign, the model trio currently showcases Calzedonia’s latest sexy summer beachwear styles on billboards and in various media outlets, capturing the season’s essence with its stunning looks and vibrant energy.
Rebecca Mir, known for her successful modeling career and television presence, brings a touch of elegance and sophistication to the campaign. Xenia and Kadidja, with their unique styles and vibrant personalities, complement the collection, making it appealing to a diverse audience.
THE COLLECTION STYLE & LAUNCH EVENT
The collaboration between Calzedonia and the GNTM models is a testament to the brand’s dedication to staying current and relevant in the ever-evolving fashion industry. The campaign’s launch event in Cologne showcased the stunning new collection and underscored the strong connection between the models and the brand, promising a successful partnership ahead.
With the combined influence of Rebecca Mir, Xenia, and Kadidja, Calzedonia is set to make waves this summer, offering trendy and sexy beachwear options for fashion enthusiasts everywhere.
Besides, in two years, Calzedonia celebrates its 40s anniversary. Since 1986, the Italian fashion brand has aimed to make every customer feel confident and stylish, whether they are wearing everyday hosiery or a statement swimwear piece.
LET’S TRY ON THE CALZEDONIA STYLES IN JAMAICA
Therefore, we look forward to what the future will bring. In any case, we will take some Calzedonia pieces into the Caribbean to shine in beautiful Jamaica. Here, the first season of the One World Discovery is now starting.
Text: Marco Kokkot, Pictures: Calzedonia, Event: Vanessa-Schröder
