Unfortunately, we weren’t able to attend all the events, so our video only represents a subjective, highly condensed version of the Fashion Week. Some things were exciting and new, others had already been seen a thousand times or were simply unimportant or even disappointing. Anyway, we tried to pick out some highlights for you in the previous reports. But without a doubt, the absolute highlight of this Fashion Week was the fashion circus of the Berliner by choice, Marina Hoermanseder.
THE DESIGNER MARINA HOERMANSEDER
Marina has thrilled experts and fashionistas since the founding of her label. Because she simply goes her way. Marina is brave, she is true to herself.
Of course, she can enjoy these freedoms because she comes from a good family. That’s always an advantage. Nevertheless, she achieved everything all on her own. And despite her success, she remained human.
So, she took the time to present a new show at Fashion Week. Many seemingly superficial people have already written them off during this time. But even a designer is also just a human being and, in Marina’s case, a woman and mother.
Marina became the mother of a daughter in 2020. A son followed in September 2023. And just four months later, Marina Hoermanseder presents a show that is second to none, at least in Berlin.
IT’S A CIRCUS
She created a real fashion circus with her collection, and the fantastic models, entertaining acrobats, and enchanting dancers.
The Berlin Fashion Week has almost come to an end with the exit of Mercedes Benz and the international agency IMG. Courageous designers and agencies then took matters into their own hands and saved Fashion Week.
And yet every brand and every designer had to check for themselves whether and how Fashion Week would continue. At times the audience was not that relevant for a fashion show. Because ideally, buyers, media, networkers, and real celebrities sit in the front row. After all, it’s about show and order. A fashion show is not just a party. Rather, it is an important part of marketing and sales.
Marina Hoermanseder put on a fantastic show with her Fashion Circus, which caused euphoria not only on-site but also immediately on social media.
Her spirit, charm, courage, and unique creativity dominated the venue. The award-winning fashion designer not only inspires celebrities like Lady Gaga, Rihanna, FKA Twigs, the Austrian Airline, and even politicians with her sustainable material mixes. Her outfits are made for real personalities; free, empowered, non-conformist women and men.
Despite the snowfall at night, “It’s a Circus” was the warmest event of Fashion Week. It will be remembered for a long time. Therefore, thanks for that, Marina Hoermanseder.
Text: Marco Kokkot
Photos: Franziska Krug
